SoftBrands is a leader in providing software solutions to the manufacturing and hospitality industries worldwide.

SoftBrands Corporate Office
(USA):
612-851-1500
 
Document Actions

SoftBrands Extends Partnership With SAP To Include Common Strategy For Small Sites Of Large Enterprises

MINNEAPOLIS, May 8, 2008 -- SoftBrands (AMEX: SBN), a global supplier of enterprise application software, today announced an extension of its partnership with SAP AG, the world's leading provider of business software. The companies will jointly pursue opportunities for affiliates and smaller sites of large enterprises. The goal and commitment is to pursue an SAP-centric solution at the plant level for large enterprises.  SoftBrands is one of the first partners to work with SAP on a joint market approach and strategy for this market segment.

“While we have been working with SAP informally to sell to the affiliate level in the past, we now have formalized our efforts and defined a shared vision of success,” said Ralf Suerken, Senior Vice President and General Manager, SoftBrands Manufacturing. “By leveraging this partnership we can reinforce our ability to deliver ERP solutions and services of the highest caliber.”

“SAP looks forward to expanding its strategy to place SAP Business One into the ecosystems of our large enterprise customers,” said Ralf Mehnert-Meland, global senior director, Software Solution Partners, SAP. “SoftBrands has proven that they can sell, implement and support plant-level solutions at some of our most important customer sites. In addition, the SAP Business One solution is a strong fit at this level. This initiative will help ensure that large enterprises that run or intend to run SAP solutions at their headquarters and business units are offered an affordable SAP-centric solution at their plant-level and smaller sites.”

About SoftBrands

SoftBrands, Inc. is a leader in providing software solutions for businesses in the manufacturing and hospitality industries worldwide. The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has approximately 775 employees, is headquartered in Minneapolis, Minn., with branch offices in Europe, India, Asia, Australia and Africa. Additional information can be found at http://www.softbrands.com.

# # #

SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.  All other product and service names mentioned are the trademarks of their respective companies.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Contact:

Mark Palony

612-851-1898

Mark.palony@softbrands.com

 

2008/05/09, Minneapolis, MN USA